joining us now, the 18. i cannot tell you how i suspect that most of the ads could be of a more elevated nature and that much of america is very upset with the networks and the nfl for such, well, just that kind of thing as we have just shown the audience of this broadcast. >> the whole thing is silly. you watch football game, prime-time television. you see around this as all the time for movie trailers, a video games. much more harmful for children because they portray gratuitous violence. lou: okay. >> i don't find the ads -- [talking over each other] [laughter] >> i don't find them racy, but i don't find them to be really good. an ad that will make me laugh or excited or elicit some crazy motion. this makes me board. can't they be more creative? >> with the daudet the ad, this was more the clean version that they had really more of a sexy type tiff that showed more than lip. >> they're putting it on the website. lou: said on know where we are in this country. i have to say that fellow there, i don't know